Category Management

Category & Space Management

EURPACMRL specializes in category management, managing planograms and assortment opportunities for the client’s brand(s), handling SKU Rationalization and pricing optimization, and reviewing planogram proposals across all categories. EURPACMRL’s category management services focus on maintaining appropriate inventory levels and product assortment to maximize sales.

Category Analysis

EURPACMRL ensures that the business plan produces results, therefore categories are continuously analyzed for improvement opportunities. Within this analysis model we create a balanced scorecard, to include promotional reviews, and evaluation of brand interaction. This information is custom tailored into a reporting format to meet each client’s specific needs.

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