Performance Reporting

Results You Can See

EURPACMRLG’s performance reporting is centralized on retail point-of-sale. The specific UPCs on each product allow us to track the product from the factory to the consumer. Nielsen data is used to report the results of promotions and determine the proper ROI was achieved. These analytics are used to encourage retailers to maintain investment space and/ or expand the product lines carried.

Performance reporting provides updates on the progress of joint business plans and proof of success for the investment. EURPACMRLG’s technology improves our sales force efficiencies and demonstrates proven results achieved via marketing analytics. Building CPG brands in the military market is a substantial investment – with EURPACMRLG’s performance reporting, validating the ROI is simple.

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